Museum Marketing 101: Science is Cool

by Brittney Stoneburg, WSC Marketing & Events Associate

Insert Exhibit Name Here has been floating around the museum blogosphere for a few months now, and I help keep this blog running, coordinate posts, and come up with all of the (extremely witty) titles.

brittney

My mugshot for #MuseumSelfieDay

I like to think I have a unique perspective to offer when it comes to this exhibit. My academic background isn’t in science; I graduated with an English degree in 2012. However, I’ve always had a love for science, natural history, and the like, which eventually led me to the Western Science Center as a volunteer and later as a staff member. It can be intimidating to walk into a room full of professional scientists when you don’t have even a hint of a scientific background. I can’t really offer any insight on the stone making abilities of early man, or the evolutionary line of Neanderthals – but I can listen, and learn.

In a meeting, when the students are discussing the finer points of hominin behavior, I’m thinking: how are we going to present this information to the public? What’s our social media campaign going to look like? How can we get people to not only understand, but to care? I’ve often explained my role as the person who isn’t doing the actual science, but who helps explains why the science is cool! I’ve found my position at the museum to be a great marriage between my passion for natural history and my skills as an editor, writer, and former journalist, and it has been especially fun to pour my efforts into Insert Exhibit Name Here for the past few months.

Projects like this blog allow us to give visitors to the museum an inside look into the process of exhibit design, something they wouldn’t otherwise be privy to. An exhibit never just springs out of the ether, fully formed and ready to dazzle visitors with knowledge. It is the culmination of the hard work and dedication of dozens of people, toiling behind the scenes to explain, interpret, and present.

Normally, visitors to the museum don’t see any of that; they just see the finished product. But with blogs like this one, we can engage our community before the exhibit has even opened, and invite the public to be a part of the process. What better way to get people excited about science?

Working with the students throughout the semester has been an eye opening experience for me. They each have so much interest and energy invested in the topic, and I’m sure that will be evident throughout the exhibit when it opens this fall. That kind of passion for science can’t help but bleed through!